About SMM

This is an in-depth Training Course that can be taken by freshers and professionals in order to learn about digital marketing on the social media networks. Some of the topics included in this Training are creating viral content on Facebook, Twitter and LinkedIn. Coming up with riveting videos on YouTube, Facebook and so on. Mastering the art of advertising on social media is also covered in this Training Course.

About Instructor

SMM Online Training is provided by a real time consultant. The experience acquired by our trainer on SMM, is promisingly helpful to the corporate trainee’s. Our instructors are experts in the implementation and support projects.  ASTS always works on real time scenarios. It is extremely useful for the professionals to handle the projects easily in the IT industry.

Course Content

Social Media Marketing Course Content

Social Media Introduction

What is Social Media?, How did the evolution of Internet Happen?, Metrics, Campaigns & Execution Overview

Digital marketing vs. Social Media Marketing

Various parameters of Digital Marketing, Various parameters of Social Media Marketing, Minor and major differences between Digital marketing & Social Media marketing

Paradigm evolution of Social Media and Content

Evolution of Social Media through the years, How did Content Trends develop Social Media?, Content Marketing Trends and its Benefits via Social Media

Content Marketing and Real-time marketing

What is Content Marketing?, What is Real-time Marketing?, Differences between the two, How to make your brand grow by practicing both?

Project – Viral Marketing

Introduction to Viral Marketing, Implementation of Viral Marketing, How can a brand tap into it for growth?

Marketing on Social Media platforms

Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Deep insights into all Social Media Channels, Marketing parameters for social channels, Best campaigns on platforms

Facebook Marketing in Detail

Understanding Facebook Marketing, Facebook Glossary, Facebook Fan vs. Page vs. Group, FB Plugins, Exercise on Facebook Posting, Creating external tabs on Facebook Page, Uploading Contact for Invitation, Creating External tabs on Facebook, Creating Page

Facebook Media Marketing

Increase Fan following on Page, Marketing on fan page, Fan Engagement, Important Apps/Listing, Facebook Advertising, Types of Facebook Advertising

Best Social Media Campaigns/Best Digital Campaigns

Case Studies and Learning through exercises and assignments, Successful Strategies Creation

Social Media Marketing Project

Project Work:

Project – Viral Marketing

Problem Statement – It includes introduction to viral marketing, building viral algorithms, developing viral principles and helping the brand to grow on social media channels to reach out to maximum number of target audience.