SEM Online Training

About SEM

Search engine marketing SEM Online Training involves promoting your brand’s presence through paid advertising via search engines. This Training Course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

About Instructor

SEM Online Training is provided by a real time consultant. The experience acquired by our trainer on SEM, is promisingly helpful to the corporate trainee’s. Our instructors are experts in the implementation and support projects.  ASTS always works on real time scenarios. It is extremely useful for the professionals to handle the projects easily in the IT industry.

Course Content

Overview of Google AdWords

Introduction to Inorganic Search results, Google AdWords and PPC advertising, Microsoft Adventure(Bing and Yahoo), Account Setup in Google AdWords, Structure of AdWords Account, Working with Campaigns, AdGroups, Keywords, Ads, etc., Advertising Campaign Types- Display, Search., Shopping and Video, Comparison between Search and Display Campaign

AdWords Algorithm

Understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids

Search Campaign Creation

Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre., Creating your First Search Campaign, Campaign Settings, Location Targeting and its Types, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool, Keywords, Finding appropriate keywords, Add Keywords in AdGroup, Keyword Planner Tool, Different types of f Keywords-Boards, exact, phrase, synonym negative, Advantages and Disadvantages of Keywords, Ads Creation, Ad metrics, Display URL, Destination URL, Write an Ad Copy?, Good and bad examples of Ads

Performance Tracking /Conversion

Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics

Search Campaign Optimization

Optimizing campaigns through AdCopies, CTR, Ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks

Display Campaign Creation

Display Campaigns- All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign

Display Campaign Optimization

Remarketing Techniques

Introduction to Remarketing?, Remarketing campaign setup, Remarketing List Creation, Creating Advanced level Lists




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