ASTSTraining
280 students

About SEO

This is a detailed Training Course in Search Engine Optimization SEO Online Training that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This Course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.

 

  • Course Content
    • Search Engine Landscape

      What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines

    • SEO Audit

      What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

    • On-Page Optimization

      What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

    • On Page Optimization Using WordPress Based Website – SEO Yoast

      What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

    • Google Analytics and Google Webmaster

      What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics

    • Web CEO, SEO Profiler and Other SEO Tools

      Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

    • Project – Off Page Optimization – Link Building

      What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links

    • Black Hat SEO Techniques to Avoid

      Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

    • Online Reputation Management

      What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

    • Algorithms and Google Updates

      What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update

    • SEO Project

    • Project Work:

      Project – Off Page Optimization – Link Building Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.

About Instructor

SEO Online Training is provided by a real time consultant. The experience acquired by our trainer on SEO, is promisingly helpful to the corporate trainee’s. Our instructors are experts in the implementation and support projects. ASTS always works on real time scenarios. It is extremely useful for the professionals to handle the projects easily in the IT industry.

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